Big 5 and Walmart are in the same shopping complex where I live. Yesterday Big 5 ran a coupon add for Remington 9 mm UMC 250 round megapacks for a sale price of $54.00. I clipped the add. Had to go to Walmart first anyway, so I stopped by the ammo counter. The same exact magapack was $42.86, and not on sale. I bought a megapack, and a megapack of .45 at $72.88. I took the receipt over to show the manager at Big 5. She just shrugged, and said Big 5 can't compete with Walmart's bulk purchases. I asked if Big 5 did price matching. She said Big 5 would not by corporate policy. As a side note: none of the individual boxes of ammo were labeled with price stickers at Walmart.
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